Real households. Real sales. In your Google Analytics.
FocalGraph Signals verifies the real households behind your website traffic — then matches your closed sales and service back to the sessions that drove them. Every signal lands in GA4 as a standard ASC conversion, automatically, every night.
Card on file up front — no charge until your verified events are flowing.
Your GA4 shows proxies. We show real households and real sales.
Form fills and phone clicks aren't real people or revenue. FocalGraph Signals verifies the real households on your site, then matches the ones who bought — in three steps, then it runs itself.
Connect Google Analytics
Grant access to your GA4 property with a secure link you can hand to whoever manages your Analytics.
Install the FocalGraph Signals tag
Add one snippet to your site. We provision it automatically once GA is connected — email it to your web team if you like.
Verified signal flows in
Real households verify as soon as the tag is live — no feed required. Connect your sales feed and confirmed sales and service match in nightly. No dashboard to log into.
Measure media against real people and real revenue
Know they're real
Verify the real households behind your traffic — not bots, not ghost sessions. Works day one, with no DMS feed required.
Lands where you already work
The sale shows up in GA4, the system of record you already optimize in. No new platform to adopt.
Know they bought
Confirmed vehicle sales and service, written into GA4 as conversions with real revenue — not modeled, not sampled.
Identity-graph matching
The same identity graph that powers Launch Labs products and vendors nationwide resolves anonymous visitors to households, then to your buyers.
Automatic, every night
Connect once. New sales match and post on their own — onboarding nudges are handled for you, not by a CS queue.
ASC-standard events
We emit Automotive Standards Council events, so every ASC-ready report and vendor reads them instantly.
Per-store pricing, no charge until events flow
Start with verified households, add sales and service when you're ready. Put a card on file to begin — we don't charge until your GA is connected, the tag is live, and verified signal is landing in your reports.
Confirm real, identity-verified households visiting your site. No DMS feed required.
Get startedEverything in Verified Household, plus your confirmed vehicle sales written into GA4 as conversions.
Get startedEverything in Sales, plus service-revenue attribution — the full picture of closed business.
Get startedDealers finally see what drives sales
"We stopped optimizing to form fills. Now our GA4 shows which campaigns actually sold cars — and we shifted budget the same week."
Marketing Director, Placeholder Auto Group
"Setup took minutes and we didn't change a thing about how we work. The sales just started showing up in the reports we already use."
General Manager, Placeholder Motors
Questions, answered
When do I get charged?
Never before it's working. We capture a card up front but only bill once your GA is connected, the tag is live, and verified events are flowing into your reports.
Do I have to share data?
For sales and service attribution we connect your DMS sales feed — a one-time, painless request our team handles. The Verified Household tier needs no feed at all.
How long does setup take?
Signing up takes minutes: your store, website, and a card on file. Connecting GA and the tag is a secure link you can hand to whoever manages each.
How accurate is the matching?
It's the same identity graph that powers Launch Labs products and is trusted by vendors across the country — tested and proven over years at scale. Real households resolved to your actual buyers, not modeled estimates.
Do my agency and vendors need to do anything?
No. Because we emit standard Automotive Standards Council events into your own GA4, every ASC-ready report and vendor reads them with no custom setup.
See your real households and real sales in Google Analytics
Connect once and let verified households, sales, and service flow into the reports you already use.