Your next buyer has been on your site since January. Do you know which ad brought them?
An RV is a family decision made over months of floor plans, payment calculators and walk-through videos. Google Analytics counts every one of those visits as a stranger. FocalGraph Signal tells you which visits are the same real household coming back, and which campaigns keep bringing them.
Sign in with Google. Read-only, no card, about a minute.
One household, a season of visits
Here's a typical path to a travel trailer. Your GA4 sees four unrelated sessions. Signal sees one family.
- JanuaryBrowsing floor plansClicks a Facebook ad, looks at bunkhouse layouts, leaves.
- MarchComparing unitsComes back from Google search, checks two units against a listing site.
- AprilRunning numbersReturns from your email, opens the payment calculator, looks at the trade-in page.
- MayCalls the storeTypes your URL in directly. GA4 hands the credit to "direct".
Illustrative example, not customer results.
Count real households, not page views
Signal installs one tag on your site. When a visit matches a real household in the FocalGraph identity graph, it writes signal_verified_household into your own GA4. No names or contact details go to Google.
Sort your channels by it and you see which media reaches real RV shoppers and which ZIP codes they're in. Your Signal dashboard counts distinct households, so a family that visits ten times counts once. Bots, crawlers and scrapers don't verify.
Illustrative. Similar traffic, very different number of real people.
Is your lead form even a conversion?
RV sites are full of forms: get e-price, value my trade, apply for financing, newsletter. Most dealer sites report all of them as one form_submit, and that's often what Google Ads is bidding on.
The free grade checks your GA4 against Google's recommended lead events and tells you what's missing, what's marked as a conversion, and what's inflating your counts.
view_itemFiringview_item_listFiringform_submitKeyed: reviewgenerate_leadNot firingqualify_leadNot firing
Questions your GM actually asks
Every account includes a Claude connector that reads your GA4, with tools built for RV inventory.
- "Which units got the most views this month, and from which channels?"
- "Is our Facebook spend reaching real households, or mostly traffic that never verifies?"
- "Which ZIP codes are our verified shoppers in, and are we advertising there?"
RV dealer questions
Can I see which ads actually sold a coach?
Yes, on the Sales plan. Export your closed deals as a CSV (deal number, sale date, buyer address, and optionally price and stock number) and upload it. Signal matches each buyer's address to a household, ties the sale to the website visits before it, and writes it into your GA4 as signal_purchase. Names, emails and phones are ignored, and street addresses are deleted once matching ends.
Does it see leads from RV Trader or my OEM's site?
No. Signal measures visits to your own website. It tells you which channels, listing sites included, send real households to you.
Will it work with my website provider?
If you can add a script tag to your site, yes. We generate the tag for you and you can email it straight to your web team.
What about visitors who opt out of tracking?
The tag sends nothing until a visitor's consent lets Google Analytics run, and nothing for a browser that blocks Google Analytics.
Why grade against Google's events and not an RV standard?
There isn't a GA4 event standard for RV retail. Google's recommended lead events are what GA4 reports and Google Ads understand best.
Find out which campaigns bring real RV shoppers
Free grade in about a minute. Verified households when you're ready.