FocalGraph Signal by Launch Labs
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For powersports dealers

The first warm weekend doubles your traffic. How much of it can ride home a unit?

Spring brings riders, tire-kickers and a wave of bot traffic all at once, and your GA4 counts them the same. FocalGraph Signal picks out the real local households, so you know which campaigns earned the spike.

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Built for a seasonal business

Three questions to answer before you spend the spring budget

Is the spike real?Sessions jump every spring. Verified households show how much of the jump is local riders and how much is noise.
Which brand line pulls?One tag covers every brand you carry. Unit page views from your own GA4 show which models shoppers actually look at.
Which channel earns it?Compare paid social, search and marketplace referrals by real households, not by clicks.
OEM and marketplace leads

Your own site deserves its own scoreboard

OEM lead programs and marketplaces report their own numbers. Your website is the one place you control, and it usually has the weakest measurement: one form_submit for every form, keyed as the conversion Google Ads bids on.

The free grade checks your GA4 against Google's recommended lead events, flags what's missing, and tells you which conversions are padding your counts.

  • view_itemFiring
  • searchFiring
  • form_submitKeyed: review
  • generate_leadNot firing
  • scrollKeyed in error
How it works

One tag, then it runs itself

Connect Google Analytics, add the tag we generate, and Signal writes signal_verified_household into your GA4 whenever a visit matches a real household. Nothing personal goes to Google, and nothing is sent for visitors who haven't consented to analytics.

Then ask Claude: "Which side-by-sides got the most views in April?" or "Did our Instagram ads send real households, or mostly traffic that never verifies?"

FAQ

Powersports dealer questions

Can I tie a sold unit back to the campaign that brought the rider in?

Yes, on the Sales plan. Upload a CSV of closed deals (deal number, sale date, buyer address, and optionally price and VIN or stock number). Signal matches each buyer's address to a household, ties the sale to the website visits before it, and writes it into your GA4 as signal_purchase. Names, emails and phones are ignored, and street addresses are deleted once matching ends.

We sell several brands on one site. One account?

Yes. One tag per website, priced per location. Brand lines show up in your unit and page reports, not as separate setups.

Does it count leads from OEM programs?

No. Signal measures visits to your own website, and shows which channels send real households there.

When do I pay?

The grade is free. Paid plans bill only once your GA is connected and the tag is confirmed live.

Get ahead of the spring rush

Grade your Google Analytics now, while traffic is quiet.

Get my free GA4 grade See pricing