FocalGraph Signal by Launch Labs
Same prices for every industry

Start free. Pay per location when it's live.

Every account starts with a free grade of your Google Analytics. Upgrade a location when you want verified households or closed sales in GA4. We don't bill until your GA is connected and the tag is confirmed live on your site.

Free GA4 grade
$0

For: Every industry

Your conversion setup graded, sessions and conversions by source, and a Claude connector that reads your GA4. Read-only, no tag, no card.

Get my free grade
Sales
$399 $299/mo per location
★ Launch pricing

For: Every industry

Everything in Verified Household, plus closed sales matched back to the visits that drove them, written into GA4 with revenue.

Start free, upgrade anytime
Sales + Service
$449 $399/mo per location
★ Launch pricing

For: Car dealers, with a DMS sales feed

Everything in Sales, plus service revenue matched the same way. The full picture of closed business.

Start free, upgrade anytime

What each plan adds

FreeVerified HouseholdSalesSales + Service
GA4 conversion-setup gradeYesYesYesYes
Claude connector for your GA4YesYesYesYes
Weekly and monthly report emailsYesYesYesYes
Verified households in GA4-YesYesYes
Closed sales in GA4, with revenue--YesYes
Service revenue in GA4---Yes
NeedsGoogle sign-inGA4 Editor access + one tagTag + your sales dataTag + DMS sales feed

Prices are per location, per month. Plans with closed sales need your sales data: for car dealers that's a DMS feed our team requests for you, and other businesses upload a CSV of closed sales.

How billing works

When does billing start?

Not before it's working. You add a card when you upgrade, but we only bill once your GA is connected and the tag is confirmed live on your site.

I have several locations. How is that billed?

Each location is priced on its own plan, and every location on your account lands on one monthly invoice.

Can I change or cancel a plan?

Yes, from the location's page. Upgrades start right away; downgrades and cancellations take effect at the end of the period you've paid for.

Not a car dealer. How do my sales get into Google Analytics?

On the Sales plan you upload a CSV of closed sales or jobs (order id, date, address, and optionally amount and item). Signal matches each buyer's address to a household, ties it to the website visit before the sale, and writes it into your GA4 as signal_purchase. Names, emails and phones are ignored, and street addresses are deleted once matching ends.

Is the free grade really free?

Yes. Sign in with Google and pick your Analytics property. No card, no tag, and it never changes your Google Analytics.

Start with the free grade

About a minute with Google sign-in. Upgrade a location whenever you're ready.